NZ’s most showstopping billboard is on TVNZ+

Ad On Pause isn’t a new format on the TVNZ+ format – but it is a powerful one. 

Reaching more than 700,000 people every week, with a median dwell time of 35 seconds, makes it NZ’s highest reaching and most engaging billboard, on your TV and in your home.

TVNZ GM of sales Aaron Dawson says: “Simple yet effective messaging works just as well on your TV as it does on a billboard. And with the benefits that come from knowing exactly who saw it, for how long, and what they did next – means we can take your billboard campaigns into our platform and add that extra reach, connection and action for your brands to really drive business outcomes.”

With Ad on Pause, you can be as creative as you like: more than seven words is ok with us! Switch up those images, retarget from them even.

With on average 15 million pauses every week, Ad On Pause is how Kiwi brands get in front of their customers – whether its driving reach to important messages, like Fire & Emergency NZ’s campaign for fire safety planning, or supermarkets adding relevance to the media moment, like New World’s very amusing “Orange You Ready for a Juicy Break” while promoting their seasonal fruit.

Take it a step further

And with attention key to ensuring people engage and take action, Ad On Pause is how clients can take their message that step further to driving action via QR codes, offers and then retargeting across the wider TVNZ+ ecosystem.

Ad On Pause on TVNZ+:

• Go from brand to action on one platform.
• Get people from the couch to the checkout in a matter of seconds.
• Make sure your brand is in the moments that matter.

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