In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut. Even The Trade Desk (TTD), arguably the […]
The post The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules appeared first on AdExchanger.
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