Nielsen renews partnership with TVNZ and Sky

Media analytics company Nielsen has announced a two-year extension of TV measurement services in New Zealand, effective July 2025 through June 2027.

This renewal confirms Nielsen’s ongoing partnership with New Zealand’s Television Broadcasters Group, including TVNZ and Sky Network Television with Sky Free (formerly Warner Bros. Discovery NZ).

Nielsen says the extended agreement continues its commitment to delivering comprehensive audience measurement in Aotearoa and highlights the collaboration between it and the broadcaster teams.

A trusted partner

Nielsen Pacific managing director Monique Perry says: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen’s globally recognised measurement services – a gold-standard for precision and reliability – enable New Zealand media to confidently navigate and capitalise on shifting audience trends.”

ThinkTV chair Ben Gibb adds: “This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”

Nielsen’s executive director of media, Pacific Scott Gillham says: “This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we’re excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.”

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