Mercury has the cheat codes for its nationwide treasure hunt

Mercury is inviting New Zealanders to take part in a nationwide treasure hunt for ‘cheat codes’ hidden in media.

Cheat Codes by Mercury Broadband is a digital gaming experience that challenges Kiwis to uncover hidden codes planted in TV shows and social feeds, posters, mugs and even broadcast “glitches.”

Once spotted, players can scan and enter the codes on their mobile devices using icons found on everyday household appliances.

Participants will be rewarded with the chance to win Samsung smart appliances, free broadband packages and more – with a total prize pool of $ 100,000.

Bring the buzz

The campaign is part of Mercury’s new brand platform, Bring the Buzz, which celebrates how technology and imagination can energise everyday life.

It has been concepted, designed and crafted by FCB and Assembly. FCB says the campaign has been brought to life in dynamic and engaging ways, powered by AI-driven tech.

Blair Alexander, CEO FCB Media, says: “Cheat Codes shows what’s possible when creativity, technology and media truly integrate. With a bold client and media partners willing to rewrite the rules, we’ve delivered genuine channel innovation at scale. After successfully launching Mercury’s new Bring the Buzz platform six months ago, it was the perfect moment to level up with gamification and bring some real excitement into Kiwi homes this winter.”

Mercury brand strategy and experience manager Michaela Chilton says: “Cheat Codes was designed to bring something fresh, fun and a little unexpected to the broadband category – because fast, reliable broadband is just the beginning. What really matters is how it powers the moments that bring our homes to life.”

Senior FCB creatives Tim Thach and Guy Perry add: “We used to unlock choppers in GTA and motherlodes in Sims. Now we’re grown-ups, and keen for things to help us in real life… like washing machines and phones. Big kudos to the Assembly crew and our FCB tech team for activating God Mode on the craft and web build, creating a beautiful visual language that turns buttons into prizes.”

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