Publishers are walking a tightrope. They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies. It’s a tricky balance, one that News Corp is striking. Last year, News Corp sued Perplexity for allegedly scraping news articles from its sites […]
The post Why News Corp Is Both Suing – And Collaborating With – AI Companies appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs