In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $ 974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $ 5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s […]
The post The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI appeared first on AdExchanger.
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