A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and […]
The post How Encryption Keys Could Resolve The TID Furor appeared first on AdExchanger.
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