Campaign starring ¼ of a car shows why it’s better with Spark.

Spark, in partnership with Colenso, have launched a new brand campaign to mark its new positioning: ‘It’s better with Spark.’

Hannah Bay, Spark NZ brand experience chapter area lead, says: “Our new campaign is an ode to discovery – more connection, more possibilities, more of what matters to you with Spark. We hope it brings a sense of joy and wonder to New Zealanders.”

The campaign includes a film created in collaboration with director Damien Shatford from The Sweetshop.

The unexpected journey starts with phone issues, leading a young woman to borrow her mate’s phone. After discovering her friend is on the Spark network, the story takes a surreal turn as the car’s passenger section splits off and propels her on a journey no one saw coming.

Story that pulls you in

Kimberley Ragan, Colenso Group creative director says: “We set out to tell a story that draws people in and gets them curious about our network.

“And what better way than Spark powering someone’s cross-country journey in a quarter of a car? It’s bold, it’s joyful and it captures the feeling of being with Spark.”

The campaign launched on September 21 with a two-minute hero spot airing in cinema.

It is supported by 90, 60, 30 and 15-second cutdowns, a suite of social assets and executions across most media channels.

Credits

• Client: Spark New Zealand
• Data and Marketing Director: Matt Bain
• Brand Experience Chapter Area Lead: Hannah Bay
• Chapter Lead – Brand: Olivia Wright
• Brand Partner: Ingrid Bennie
• Creative Agency: Colenso BBDO
• Media Agency: PHD
• Production Company: The Sweetshop
• Director: Damien Shatford
• DOP: Sam Chiplin
• Executive Producer: Jimena Murray
• Audio: Craig Matushka at Liquid Studios

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