IAB New Zealand announces Digital Advertising Awards finalists for 2025

IAB New Zealand have announced the finalists for its 2025 Digital Advertising Awards.

Now in its ninth year, the awards recognise the digital advertising industry’s most outstanding practitioners and best work.

Recognition across the sector

Several entrants received recognition in multiple awards categories. Dentsu led the charge with 21 finalist nominations, PHD Media received 17 and MBM and Together got 10 each.

NZME received nine nominations, while TVNZ and Stuff followed closely behind with seven each.

More than 125 industry experts judged entries across 30 categories, including the newly introduced ‘Best Use of Generative AI’.

Winners announced at IAB New Zealand Awards show

Executive judge convenor and general manager of product, technology & data at MediaWorks Gareth Codd says the continued growth of the IAB NZ Digital Advertising Awards reflects the momentum of the digital advertising sector.

“As technology accelerates and creates new opportunities, the work being created only gets better. This year’s entries are among the strongest we’ve ever seen.”

IAB New Zealand CEO Angelina Farry adds that the awards are about more than just outstanding results.

“They’re about people, teams and partnerships, and as technology accelerates so does our industry. It’s great to see such a wide range of new finalists this year. Congratulations to you all and we look forward to celebrating with you in November.”

IAB New Zealand will announce the 2025 winners at an awards show on November 20 at Auckland’s Shed 10, Level 1.

The complete list of finalists can be found on the IAB NZ Digital Advertising Awards website.

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