QMS appoints Ben Gibb to national sales director

Outdoor media leader QMS has appointed Ben Gibb to the role of national sales director, Aotearoa, effective January 2026.

Reporting to QMS chief sales officer Tim Murphy, Gibb will lead the sales function of the Aotearoa out of home (OOH) business for QMS.

He will oversee sales strategy, client partnerships and revenue growth, as the business continues its transition of the MediaWorks OOH division to QMS. 

Gibb a significant hire

Gibb is a respected media and sales leaders, with more than 20 years’ experience across television, digital, magazines and out of home. He joins QMS from Sky New Zealand, where he was head of ad sales.

He has previously held senior roles at oOh!media, Adshel, Yahoo and at yours truly, StopPress.

Murphy says: “Ben is a significant hire for us – in every way. He’s one of the most respected operators in the New Zealand market. His experience, reputation and leadership will play a key role in building the QMS brand across our leading portfolio of assets including Auckland Transport’s four prized out of home concessions: vehicular based [transit]media, transport hubs, billboards and the newly appointed street furniture network. 

“His deep understanding of both the OOH and media landscapes will be invaluable as we transform our offering. It will provide greater opportunities for our media agency partners and their clients to plan and buy across New Zealand’s #1 OOH network.”

A huge opportunity to reimagine the OOH market

Gibb says he is thrilled to be joining QMS at such an exciting time for the business.

“The transition of MediaWorks’ OOH division to QMS represents a huge opportunity to reimagine the OOH market, servicing our customers with innovative and effective solutions across New Zealand’s largest and most diverse OOH network.”

QMS continues its integration of its Aotearoa OOH business under the QMS brand. This follows the company’s announcement earlier this year that will see MediaWorks strategically focus on its audio, digital and content businesses.

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