Landmark makeover: KidsCan and Droga5 ANZ shine light on Kiwi kids in need

New Zealand children’s charity KidsCan and Droga5 ANZ have joined forces to create a new awareness campaign, Boy Walking.

KidsCan believes every child deserves to be warm, dry and ready to learn. So as part of the campaign, the charity has dressed Auckland sculpture, Boy Walking, located on Dominion Road in a KidsCan jacket and shoes.

Droga5 ANZ led the creative development, transforming a public artwork into a poignant symbol of childhood resilience.

Nationwide awareness

Created by New Zealand-born and internationally acclaimed artist Ronnie van Hout, Boy Walking stands 5.6 metres tall and depicts a child striding confidently through Potters Park.

Van Hout describes the work as representing a confident young person in a moment of transition and movement – someone always learning and moving forward.

The installation will be live in Potters Park, Auckland until October 19, accompanied by PR coverage, outdoor and social activity to drive nationwide awareness and donations.

A symbol of resilience and hope

So far this year, the charity has provided over 38,000 pairs of shoes and 58,000 jackets to children around New Zealand – but the need keeps growing. Currently 58 schools are on the waitlist for support.

Julie Chapman, KidsCan CEO and founder, says: “Boy Walking is a symbol of resilience and hope. By dressing him in KidsCan clothing, we want to remind New Zealanders that too many children are still missing out on the essentials most of us take for granted. A small monthly donation can make a huge difference – helping us reach more kids who need our support.”

Damon Stapleton, Droga5 ANZ chief creative officer, adds: “Boy Walking has always captured public attention. Now, dressed in a KidsCan jacket and shoes, he’s walking on behalf of the thousands of children who face hardship daily. His size reflects the scale of the issue, making it impossible to ignore.”

KidsCan Charitable Trust appreciates Boy Walking artist Ronnie Van Hout and Auckland Council for supporting this initiative.

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