For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is […]
The post Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar appeared first on AdExchanger.
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