Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to...
Month: November 2025
Consumers give tech giants the highest brand perception and purchase intent. Adweek Feed
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels. Adweek Feed
AUCKLAND/SYDNEY, Today: Terri Hall has stepped into the new role of Managing Partner, Australia, as TRA reshapes its leadership to...
Mark Knoff-Thomas has received the Communicator of the Year award at the annual Public Relations Institute of New Zealand’s (PRINZ)...
AUCKLAND, Today: Our team jumped on a last-minute chance to fill a cancelled triple billboard slot for New World Pt....
AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years...
The Z Manu World Champs return bigger this year after sweeping the New Zealand Event Awards. The event won Marketing...
PlayStation has partnered with Phantom Billstickers to launch a large-scale street-level brand activation in Aotearoa. Designed to capture the attention...
AUCKLAND, Today: Pink Thursday, created by Powershop, delivered a one-day online shopping event where every product was discounted by 99%,...