AUCKLAND, Today: Our team jumped on a last-minute chance to fill a cancelled triple billboard slot for New World Pt. Chev, with only three days to create, approve, and deliver something solid for a 1 December install.
We needed a Christmas message that instantly showed Pt. Chev as the place for festive food. We leaned into Kiwi favourites, a full Christmas spread, and a subtle nod to the green-branded competitors just up the road.
The two-word headline plays off Season’s Greetings with a clever twist, giving people in traffic a quick smile and a moment for the penny to drop as the whole triptych comes together.
CREDITS
Creative Director: Marc Chetcuti
Creative Team: Stephen McGuigan, Simon Glass
New World Marketing Team: Paula McGregor, Camilla Fridholm
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