How do you make sure you’re serving ads to real connected TVs and not spoofed devices? Get the manufacturers to confirm they’re legit. The IAB Tech Lab announced on Tuesday a new device attestation feature for its Open Measurement (OM) SDK. The feature provides a scaled way for original device manufacturers to confirm that ad […]
The post CTV Manufacturers Have A New Tool For Catching Spoofed Devices appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup