Phantom Billstickers brings ASB’s 150-year celebration to life

To celebrate ASB’s 150-year milestone, the bank teamed up with Phantom Billstickers to bring its campaign to life.

The outdoor installation features custom-built balloon structures (though not actually containing helium), a hand-painted mural and a giant version of ASB’s iconic elephant mascot, Kashin – the little yellow elephant who’s been helping Kiwi kids save since the 1960s.

The brand has transformed its heritage into a public celebration that could be seen, touched and shared.

Bringing Kashin back – bigger than ever

Kashin has been part of ASB’s story for generations. Originally a small money box gifted to young savers, she’s become a nostalgic touchpoint for thousands of New Zealanders.

For this campaign, Phantom Billstickers helped elevate that nostalgia… literally. A huge custom-built Kashin figure now peeks over the hoardings, with shimmering gold “150” balloon structures.

To complete the scene, is a hand-painted mural – created by Phantom’s custom shop team.

Street-level craft, brand-level impact

The campaign merges street media craft with large-scale brand storytelling:

• Custom-built structures designed for impact and longevity.
• Hand-painted artwork created by Phantom’s specialist custom shop artists.
• Integrated poster and mural work ensuring the entire wall feels like one cohesive story – not just an ad, but an experience.

“We love projects like this – where imagination meets craftsmanship,” says Tom Horton, marketing manager at Phantom Billstickers.

“ASB wanted to celebrate 150 years in a way that felt human and full of heart. By bringing it to life, IRL, we gave people a chance to experience that celebration up close and to see Kashin come to life.”

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