Stuff Group’s subscription publications have continued their audience acceleration over the past three months, according to the latest Nielsen figures.
Digital and print publications The Post, The Press and the Waikato Times are now read by almost 1.5 million Kiwis each month, a 26% increase year on year[1].
The Nielsen quarterly readership results released on November 20 show 300,000[1] more Kiwis are reading Stuff’s mastheads than a year ago. Digital subscriptions to the daily publications are up 57%[2].
The Press’ audience soared over the past quarter, now reaching 881,000 New Zealanders each month, 65% more than the 12 months ago. The Post increased its audience by 150,000 readers to 906,000, 20% more than in the same quarter in 2024.
Must-read mastheads
Stuff Masthead Publishing managing director Joanna Norris says the significant Nielsen results highlight that New Zealanders value quality, independent journalism that is highly relevant to them.
“The Press’ dominance in the South Island market is undeniable, and it is a must-read for anyone who wants to understand the unique role the Mainland plays in New Zealand’s economic recovery,” she says.
“The Post’s national focus on the intersection of power, politics and business is behind its remarkable audience growth, which is increasingly seen in Auckland.”
The Post has grown its Auckland senior editorial team in recent months, including with new Auckland editor, investigations specialist Steve Kilgallon.
“Our sites and publications are in great heart heading into a critical election year where audiences will demand smart and essential analysis of issues both locally and nationally,” says Norris. “Our exceptional team of journalists across the country connect with New Zealanders on what matters most in their lives, and this audience growth is proof of that.”
Phenomenal growth
Stuff Masthead Publishing commercial director Lee Piper says: “Our phenomenal audience growth, driven by quality, independent journalism, guarantees our customers’ messages are reaching an influential, highly engaged and valuable customer base. That has seen significant growth in digital advertising revenue over the past few months.”
Stuff Group, which has the subscription sites and Stuff Digital Ltd (stuff.co.nz), remains the number one digital and print publisher in the country.
Sources:
1 Nielsen CMI Q4 24-Q3 25 Sep 25 vs Q4 23 – Q3 24
2 Stuff reported digital subscriptions
The post Quarterly Nielsen results show significant growth for Stuff Masthead publications appeared first on stoppress.co.nz.
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