Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH).  But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the […]

The post Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit appeared first on AdExchanger.

AdExchanger