Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $ 9 billion to […]
The post Call It A Comeback For Telco Ad Tech? appeared first on AdExchanger.
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