When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]
The post A Win For Open Standards: Amazon’s Prebid Adapter Goes Live appeared first on AdExchanger.
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