Designworks appoints Megan D’Audney as new managing partner

Brand design agency Designworks has appointed Megan D’Audney as its new managing partner.

D’Audney is returning to Auckland to take up the role, leading Designworks’ brand strategy, creative and client service teams, while fostering collaboration with other WPP businesses at its new Auckland campus.

She brings extensive global experience gained in London, Singapore, Melbourne, New York, Miami and New Zealand. She also brings valuable entrepreneurial and start-up expertise, having founded two successful businesses.

Requires a unique leader

WPP Australia and New Zealand president Rose Herceg says: “Designworks is an iconic business in NZ and one that requires a unique leader to take the helm.

“Megan’s local market knowledge and global experience, teamed with innovative approaches and a drive to build business, make her a perfect fit for the future of the agency and for clients looking for creatively-fuelled growth.

“Deeply respected and awarded with a heritage of building the country’s biggest brands, we’re thrilled to have someone of Megan’s calibre join and lead the team,” Herceg adds.

A fantastic opportunity

Across her career, D’Audney has built expertise that spans direct marketing, above the line advertising, brand development, guest experience and design. 

Her passion for creative excellence, exceptional client relationships and revenue growth has also been honed through time spent starting her own two personal care brands and working within a range of leading agencies including TBWA, M&C Saatchi, DDB and Elmwood.

D’Audney says: “Designworks is an icon. The incredible work produced consistently over many years is why it still holds the reputation as one of the best in New Zealand.

“Returning home to take up the managing partner role is a fantastic opportunity I couldn’t say no to. Leading the brilliant team at Designworks into the future and getting to spend every day with them in the studio is beyond exciting, as well as having the ability to tap into the deep talent offered with the broader WPP Aotearoa family.”

D’Audney starts this month, replacing former Designworks managing partner Joanne Reid, who left the agency in 2025 after two years in the role.

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