For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too, that the IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under […]
The post The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’ appeared first on AdExchanger.
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