GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are tethered to the economy. When growth slows, advertising budgets are among the first to be cut. But, according to a piece in The Economist, the biggest Big Tech giants have been making the case that they’ve broken […]
The post As The Economy Goes, So Does Ad Spend; Microsoft AI Plays Nice With Pubs appeared first on AdExchanger.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO