March 9, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Publisher Path Through AI

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?

The post The Publisher Path Through AI appeared first on AdExchanger.

AdExchanger