Curious Nation scores new wins across NZ, Australia and Japan

Brand activation agency Curious Nation has kicked off the year with three new business wins.

Following a competitive pitch, the agency will lead activation for Goodman Fielder’s CSR Sugar portfolio within the grocery baking category in Australia.

The work aims to help CSR Sugar win the moment of choice at shelf, delivering emotionally-led campaigns that build preference over own-brand alternatives throughout the year.

The agency has also been appointed by a major New Zealand media company to create and deliver an immersive showcase and networking event.

Rounding out the wins, Curious Nation has been chosen by Italian company ILLVA Saronno to lead an activation in Japan.

A powerful validation

Meredith Cranmer, co-founder and managing director at Curious Nation, says: “This run of wins is a powerful validation of what Curious Nation stands for. We deliver bold creativity grounded in strategy and experiences that are designed to actually move the needle for brands.

“From Goodman Fielder, continuing to deliver for leading brands in New Zealand, to an activation in Japan, it’s an exciting way to start the year. It’s also a clear sign that clients are looking for agency partners that can combine insights with creative execution and work in multiple countries.” 

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