Made Group has appointed independent media agency Calibre + Candor as its media partner across New Zealand.
The appointment sees Calibre + Candor leading media strategy, planning and buying, working closely with Made Group’s creative agency partners to support the next stage of brand growth.
The brief called for a partner with deep knowledge of the New Zealand media landscape, alongside the capability to drive performance and long-term market share growth.
A natural fit
Calibre + Candor is now working with the Made Group team in New Zealand across its portfolio. The brands include The Collective, More Than Protein, Suckies and Rokeby. Initial campaigns for Rokeby and More Than Protein have delivered strong results, with both brands continuing their growth momentum into 2026.
Made Group marketing manager Helen Costello says: “As our brands continue to scale, it was important to work with an agency that could combine strategic thinking, local market expertise and measurable outcomes.”
Sheila Worsley, general manager at Calibre + Candor, says the partnership has been a natural fit from the outset.
“Our values and ways of working are closely aligned. From day one we’ve felt like an extension of the Made team. We’re excited to support the business as it enters its next phase of growth.”
The post Calibre + Candor appointed media partner for Made Group appeared first on stoppress.co.nz.
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