When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […]
The post The Rise Of Principal Media And The End Of The Agencies As We Knew Them appeared first on AdExchanger.
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