Arrivals & Departures: On Device appoints Harika Singh to senior research role

SYDNEY, Today: On Device is adding more research muscle to its Australian operation, appointing Harika Singh as Senior Research Executive amid growing demand across Australia and APAC.

Singh joins from Advantage Group International, where she led Voice of Customer and B2B market research programmes.She previously held research roles at Ruby Cha Cha and CRNRSTONE, producing insights across FMCG, retail, healthcare, technology and entertainment.

Reporting to Research Director Allan Breiland, Singh will deliver quantitative research projects while supporting survey design, data analysis and marketing effectiveness measurement.

She will also work alongside On Device’s wider APAC research team, helping deliver brand measurement and insight programmes throughout the region.

Breiland said the appointment would strengthen the company’s ability to give brands and agencies clear, practical guidance on campaign performance.

I’ve always enjoyed the challenge of uncovering the story behind the data and helping clients turn that into practical action.” – Harika Singh, Senior Research Executive, On Device Research

“Australia is a priority market for On Device and investing in great researchers is how we’ll support our continued growth. Harika’s expertise will strengthen our ability to deliver the high-quality, transparent insights our clients rely on to optimise campaigns and make more confident marketing decisions. We’re excited to welcome her to the On Device team.”

For Singh, the opportunity combines two things she clearly enjoys: finding the story hiding inside the numbers and turning it into something clients can actually use.

“I’ve always enjoyed the challenge of uncovering the story behind the data and helping clients turn that into practical action. That’s what made On Device such an exciting opportunity for me.

“The team has built a strong reputation for delivering high-quality research that helps marketers make smarter decisions and I’m looking forward to contributing to that as the business continues to grow.”

The appointment follows a particularly strong year for On Device in Australia, where the business recorded 91% year-on-year growth and expanded its blue-chip client portfolio.

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