AUCKLAND, Today: Thrive PR & Communications has reshaped its leadership team across three cities, elevating Sophie Maguire, Kyra Shakspeare and...
Month: August 2026
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there...
The media company, now known as Paradium.AI, is pivoting toward a contributor model, amplified by AI, in response to declining...
LAS VEGAS, Today: Non-traditional advertising has never been particularly interested in behaving itself. At its best, it helps brands cut...
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant;...
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back,...
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts....
Build a wall around the right property, and people will line up to get inside. Build one around the wrong...
Former One New Zealand CEO and 2024 YouTube NZ Marketing Awards Hall of Fame inductee Jason Paris has been named...
What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie...