Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing. Adweek Feed
Year: 2026
The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are...
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement...
Plus, empowering teams to act with conviction, even without perfect data. Adweek Feed
AUCKLAND, Today: BcgCrave has officially become Crave Group, giving the business a cleaner name and a sharper sense of where...
Kiwi online retailer Mighty Ape has unveiled a brand refresh via Thinkerbell with the tagline, ‘That’s mighty good’. The new...
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now,...
Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it....
New Balance, Mediahub and Phantom Billstickers have launched a street-level installation for New Balance sneaker, the 204L. The campaign treats...
Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings...