The deals shows capital is rotating out of the application layer and into the signal layer. Adweek Feed
Year: 2026
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to...
JCDecaux NZ has launched its 50th Smartframe, expanding its national footprint and giving advertisers premium visibility in high-value suburban and...
CMO hires, promotions, and exits from the first two weeks of the month Adweek Feed
AI can add more operational efficiency to the media buying process. But it will take some more time before AI...
Hawke’s Bay plumbing and electrical specialists Isaac’s have launched a new campaign with FizzyPop, fronted by former All Black Brodie Retallick....
Ceative communications agency Thrive PR & Communications has made three strategic leadership moves across Aotearoa and Australia. These follow the...
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes...
Earlier this week, MediaWorks announced it was being acquired by Australian media platform Sports Entertainment Group for an enterprise value...
Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re...