The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB… Continue reading »
The post The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware