Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of… Continue reading »
The post Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’ appeared first on AdExchanger.
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