Inside The Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

Key Insights: Regulatory scrutiny took longer than expected, putting pressure on financing. Taboola attempted to renegotiate a $ 250 million payment to Outbrain down to $ 100 million. The collapse in ad spend due to Covid-19 altered the priorities of Outbrain and Taboola’s potential client base. It was meant to be a merger that would drive “meaningful…
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