The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14. That’s true whether or not the hashed identifiers were collected with consent. In its… Continue reading »
The post Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA appeared first on AdExchanger.
More Stories
Here’s the Roundup for the Week Ending April 4
Thursday, April 3 Evening Cable News Ratings: No Maddow, No Problem for The Rachel Maddow Show
In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students