How Do You Create a Successful Brand Collaboration in a Crowded Market?

Even during a pandemic, 2020 has shown that brand collaborations aren’t going anywhere. Brands teaming up on campaigns or products to gain new customers can be met with fanfare–or apathy, and even straight up ridicule from consumers. Take Cole Haan’s new partnership with Slack, in which the nearly 100-year-old footwear company debuted $ 120 sneakers featuring…
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