November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap Next For the Brand

This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek’s Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman,…
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