SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).
Global advertising and marketing spending – including traditional, digital and alternative media in all major markets worldwide – came in at $ US1.278 trillion in 2020 according to the report.
“Adspend will return to growth tracks, driven mainly by 11.3% growth in digital and alternative media.”
The study, titled Global Advertising & Marketing Spending Forecast 2020-2024, is now in its eighth year.
Global adspend is projected to grow in 2021, as the advertising and marketing sectors return to growth tracks, driven mainly by 11.3% per cent growth in the digital and alternative media segment.
Share this Post
The post Global adspend recovery appeared first on M+AD!.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist