Why This Buzzy Athleisure Brand Is Getting Into Skincare

Alo Yoga is betting that consumers will want to buy leggings and moisturizer from the same brand. The direct-to-consumer brand known for its athletic wear is expanding its product portfolio with the launch of Alo Glow System, a skincare line. It is debuting with five products, starting with the essentials to any skincare regimen: cleanser,…
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