Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards