December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist

When Paul Polman became Unliver’s CEO in 2009, the venerable brand wasn’t in the greatest of shape. According to Polman, who was the first outside chief executive in the company’s history, the consumer packaged goods giant had been struggling through a decade of shareholder stagnation. A strategy that driven by short-termism to satisfy shareholders’ immediate…
Adweek Feed