Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling. The interactive app, Wallace and Gromit: The Big Fix Up, makes use of city-scale AR gameplay, extended-reality portals and comic strips as it walks…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024