“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, group director at Media Kitchen. As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute… Continue reading »
The post Five Tips For Evaluating Cookie Alternatives appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist