The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a nonprofit organization working to standardize programmatic monetization. By the second quarter of 2021, Prebid will independently operate the technical infrastructure of Unified ID 2.0 and monitor the use of the technology. The goal is to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024