HBO Max is looking toward a more equitable future in media and entertainment with a campaign that champions Latin and Latin American creators. On Wednesday, WarnerMedia and HBO Max announced its new, Latinx-focused audience initiative, HBO Max Pa’lante. The campaign will highlight what the company refers to as “culturally relevant programming” while celebrating the idea…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion