EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Ed Norton in 2015, uses data science and machine learning to measure how TV ads drive consumer… Continue reading »
The post EDO Teams With Univision To Launch New AVOD Measurement Solution appeared first on AdExchanger.
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