EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Ed Norton in 2015, uses data science and machine learning to measure how TV ads drive consumer… Continue reading »
The post EDO Teams With Univision To Launch New AVOD Measurement Solution appeared first on AdExchanger.
More Stories
Meta Continues AI Push With New Generative Image and Text Tools
Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront
20 Years: Bedroom to Boardroom PR Success