iProspect relaunches as ‘end-to-end’ media agency

LONDON, Today: dentsu International has relaunched marketing network iProspect globally as a “performance-driven brand-building digital-first end-to-end media agency”, and appointed former Publicis Media UK ceo Amanda Morrissey as international president. (Scroll down to view the new logo.)

iProspect NZ is based at dentsu HQ in downtown Auckland, but there’s been no word out of NZ (our release comes from dentsu India!) and it’s not clear how active the company is here.

“The only thing that has stayed the same is the name.”

Amanda Morrissey said (in the Dehli release): “We are a new force in the industry; one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today.

“In fact, the only thing that has stayed the same is the name.”

iProspect claims it has 8000 dedicated specialists, in 93 markets. Global clients include Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble.

• www.dentsu.com/nz