“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement… Continue reading »
The post Univision’s Donna Speciale On The Launch Of PrendeTV, The Future Of Addressability And Walled Gardens appeared first on AdExchanger.
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