With the Covid-19 pandemic spoiling Easter gatherings for a second year, Cadbury’s virtual egg hunt that revived the traditional Easter activity with a high-tech spin drew 1.78 million site visits. It led to more than 680,000 virtual eggs being hidden and resulted in 14,500 sales to people able to buy and give real eggs as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
News Orgs Are Done Begging For Ad Dollars
Loren Tomlinson to speak at premier digital marketing conference
Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue