Scroll Media has won the rights to rep leading automotive site Autotrader.co.nz advertising exclusively.
On a monthly basis, Auto Trader receives 200,000 unique users per month with a long session duration of over five minutes.
Advertisers will be able to reach automotive buying intenders.
Jane Ormsby, MD Scroll Media, says: “It is humbling to be working with such an iconic brand as Auto Trader to offer programmatic, integrated, and direct advertising formats to advertisers.
“We expect to launch some new first party data capabilities to the market with the site soon.”
Ross Logue of Auto Trader says: “It makes sense to outsource the sales arm to Scroll Media to commercialise our content, so we can focus on continually advancing the platform and improving the user experience.”
Auto Trader will be celebrating its 40th birthday in July.